GeoEye completely redesigned a website combining content from two companies (who merged). The main focus of this site was the imagery. Was always in the process of rewriting content to provide more impactful and meaning for online users. Marketing and upper management routinely saw the audience for this imagery as the military and government which meant content that was skewed toward a technical reader. But analytics consistently showed a strong interest from the general public. So some effort was made to provide features and products for this audience.